Impact Products Complete Catalog for 2016-17. The target market of the catalog is the consumers of cleaning, floor care, food service, safety, washroom and utility & facility management. Each product SKU has been made into a clickable Hot Spot. Upon clicking on the product SKU a popup within the APP will appear that will contain additional information about the product that is not contained on the catalog PDF page such as an image of the product, additional description and UOM. People who will be interested in this APP are those who want to search for and/or research specific products and reseller account representatives who will be able to access this catalog via their iPad/iPhone when they go on their sales calls instead of carrying a print catalog. This APP includes search functionality and the ability to go to requested pages.